Another priority of #Omni-channel marketing, as told by #MisiaTramp, the EVP of Insights and Innovations for #Tahzoo. Is in,“understanding how to eliminate effort from the customer experience”.
Tramp goes on to explain: “There is a tendency to consider the many channels available to connect with consumers today as simply more options to be used. That’s more of a #multi-channel approach. Check out What #SmartCommerce by #IBM said about Consumers in 2014 and what kind of UX they have, Imagine what they are saying today in 2019!!
#Omni-channel involves using data to understand where effort exists in the customer experience and how to remove, rather than add, effort.”
#Omni-channel marketing wants to foster an effortless buying experience for consumers.
#IBM #Omni-Channel #Multi-Channel #UX #Marketingstrategies #Marketing #Derrickallenartistry
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