#Omni-channel’s focus on the customer’s experience brings about the second key difference between the strategies: consistency. #Omni-channel businesse's are diligent in ensuring their customers receive the same experience and messaging through each and every channel.
A consistent brand image and message ensure's a heightened sense of familiarity and relationship with the brand. Marketers implementing an #Omni-channel #MarketingStrategy must ensure that all internal departments are on board and in-tune with the messaging. For example, PR, customer service, social media and sales teams, must all be portraying this consistent message to ensure the strategy implementation is successful.
#Omni-Channel is the Way of the Future.
Are You Ready to get On-Board?
Comments