Micro-Moments
People spend an average of 3 hours and 35 minutes on their smartphones every day, and by 2019, mobile devices will be the medium that gets the most minutes in the U.S. (finally surpassing television).
This is changing the way brands must work to capture buyers’ attention.
Micro-Moments is a “new consumer behavior,” as termed by Google, that delivers your marketing message clearly and concisely in a way that is of interest to the consumers – all within a span of seconds (otherwise, they lose their attention and are onto the next article!).
People generally make instant decisions on what to eat, which restaurant to choose, what to purchase, or where to go, so Micro-Moments that that every marketer should know about are:
Written by: Singlegrain.com